OpenAI, creator of ChatGPT, is backing a California bill that would require tech companies to label AI-generated content in the form of a digital “watermark.” The proposed legislation, known as the “California Digital Content Provenance Standards” (AB 3211), aims to ensure transparency in digital media by identifying content created through artificial intelligence. This requirement would apply to a broad range of AI-generated material, from harmless memes to deepfakes that could be used to spread misinformation about political candidates.
